Doug Bania

Partner

Phone: 858-255-4361 ext. 1

San Diego, CA

Doug Bania is an IP Valuation, Damages and Internet Analytics Expert and specializes in calculating damages in litigations with claims of rights of publicity, copyright, and trademark infringement. Mr. Bania is experienced with social media and Internet disputes, defamation, marketing strategy analysis and royalty rate determinations. Mr. Bania is also a Certified Licensing Professional (CLP), and a member for the International Trademark Association (INTA) Internet Committee, the ICANN Compliance and Domain Name Industry Subcommittee and the American Bar Association (ABA), Copyright & Social Media Committee. He has been the named expert for approximately 100 cases, deposed 24 times and has provided trial testimony 8 times .


Mr. Bania is a Partner at Insight Economics and is the founding principal of Nevium Intellectual Property Consultants, an intellectual property consulting firm specializing in developing IP strategies, IP valuation and monetization as well as providing expert testimony related to IP damages and licensing customs and practices. Over his career, Mr. Bania has managed100s of projects related to brands, intellectual property, and the related intangible assets. He has assisted clients in intellectual property matters related to acquisitions, litigation, bankruptcy, tax, estate, family and marital disputes, and licensing. Mr. Bania’s entertainment experience includes producing two award winning short films entitled: Boundaries and Passing Through. Boundaries won Best Short at Kudzu Film Festival and Method Fest, the Bronze Award at the New York Expo, and the Grand Jury Prize at the Slamdance Film Festival.

Mr. Bania graduated from San Francisco State University with a bachelor’s degree in Cinema and obtained a master’s degree in Television, Film and New Media Production from San Diego State University. Outside of the office, he enjoys restoring his mid-century home and exploring Baja California with his family and friends.



Mr. Bania’s IP Expert Witness experiences include:


•   John C. Depp, II v. Amber Laura Heard, Circuit Court of Virginia, Fairfax County, No. CL-2019-0002911. Defamation, Internet, Media and Social Media Analytics, Expert Consulting, Deposition, Trial Testimony 2022

•  My First Shades, Inc. and SLP Enterprises, LLC v. Solarna, LLC, George Granoff and Bernard Kossar; Commonwealth of Massachusetts, Case No. 1884-CV-708-BLS1. Rebuttal opinions related to economic damages and online advertising. Trademark Damages and Google Search Results, Expert Report, Deposition, Trial Testimony, 2022

•   John C. Depp, II v. Amber Laura Heard, Circuit Court of Virginia, Fairfax County, No. CL-2019-0002911. Defamation, Internet / Media Investigation, Expert Consulting, Deposition, 2022

•   Meribear Productions, Inc. dba Meridith Baer Home vs. Brett Baer, City Lights Staging, Inc., Jamie Baer, Caleb Morse, Superior Court of the State of California, County of Los Angeles, Norwalk, Case No. VC065653. Intellectual Property and Intangible Asset Consulting, Expert Report andDeposition, 2021

•  Paul Nicklen v. Sinclair Broadcast Group, Inc., Sinclair Television Media, Inc., et al., USDC for the Southern District of New York, Case No. 1:20-cv-10300-JSR. Copyright Damages, Expert Report, 2021

•   Eric Coomer, Ph.D. vs. Donald J. Trump for President, Inc. Sidney Powell, Rudolph Giuliani, et al. District Court, Denver County, Colorado. Case Number 2020CV34319. Defamation, Internet and Social Media Investigation Damages, Expert Consulting, 2021

•   Reflex Media, Inc. and Clover8 Investments, PTE. LTD. v. Luxy Limited, Jason Qiang DU, et al., USDC Central District of California, Case No. 2:20-cv-00423-RGK-KS. Trademark Damages, Internet and Social Media Investigation, Expert Consulting, 2021

•   National Rifle Association of America v. Ackerman McQueen, Inc., Mercury Group, Inc., Henry Martin, and Jesse Greenberg, USDC for the Northern District of Texas Dallas Division, Case No. 3:19-cv-02074-G. Internet and Social Media Investigation, Expert Consulting, 2021

•   Reaves Law Firm, PLLC v. Tiger Sports Properties, LLC, USDC for the Western District of Tennessee Western Division, Case No. 2:19-cv-2465. Right of Publicity Valuation for Penny Hardaway, Expert Report, 2021

• PetConnect Rescue Inc., Lucky Pup Dog Rescue.com, et al. v. David Salinas, Veronica Salinas, et al. USDC Southern District of California, Case No. 3:20-cv-00527-H-KSC. Trademark Damages, Expert Consulting, 2021

• Andy’s Frozen Custard, Inc. and Andy’s Frozen Custard Franchising, LLC v. Andrew A. Naeger, Beth Johnston, St Robert Pizza, Inc., and Camden Pizza Inc. USDC Western District of Missouri Central Division, Case No. 2:20-cv-04258-MDH. Trademark Damages and Likelihood of Confusion, 2021

•  Heartland Payment Systems, LLC v. Robert O. Carr and Kathie Hanratty. USDC for the District of New Jersey, Case No. 3:18-cv-09764-BRM-DEA. Defamation Investigation and Damages, 2021.

•   Bismarch Alternative Health LLC d/b/a Pure Health and Cass County Enterprises LLC d/b/a Dakota Health v. Vicente Sederberg LLC, Brian Vicente and Sally Peebles, District Court, Denver County, State of Colorado. Forecast and valuation of cannabis dispensary operations, Expert Report, 2021

•   Samantha Childs vs. Benjamin Polansky, DVM, California Veterinary Specialists, Superior Court of the State of California, County of San Diego North County Division, Case No. 37-2019-00040629-CU-PN-NC. Social Media Valuation, Expert Consulting, 2021

•   Sandro Nardone v. Ital Pizza, Inc., et al., Superior Court of The State of California, County of Orange, Central Justice Center, Case No.: 30-2016-00884748-CU-BT-CJC. Brand Valuation and Reasonable Royalty Analysis, Expert Consulting, 2021

•   The Music Force, LLC v. Sony Music Entertainment, Montero Lamar Hill, aka Lil Nas X, et al. USDC Central District of California, Case No. 2:19-cv-06430-FMO (RAOx). Copyright Damages, Expert Report, Deposition, 2020

•  Insurance King Agency, Inc. vs. Just Auto Insurance, Inc., USDC Central District of California, Case No. 2:2020-cv-05944. Trademark Damages, Expert Consulting, 2021

•   The Music Force, LLC v. Sony Music Entertainment, Montero Lamar Hill, aka Lil Nas X, et al. USDC Central District of California, Case No. 2:19-cv-06430-FMO (RAOx). Copyright Damages, Expert Report, Deposition, 2020

•  Music Specialist, Inc. and Sherman Nealy v. Atlantic Recording Corporation, Warner Chappell Music, Inc., and Artist Publishing Group, LLC.; USDC Southern District of Florida, Case No: 1:18-cv-25474-RAR. Copyright Damages, Expert Report, 2020

•   Kabushiki Kaisha Too Marker Products, Inc. v. Imagination International Incorporated and John Darland; In the International Chamber of Commerce, Case No. ICC 24464/MK (EA). Website Traffic, Social Media Followers and Domain Name Damages, Expert Report, 2020

•  Rousselot B. V. vs. St. Paul Brands, Inc., Advanced Pharmaceutical Services, Inc., et al. USDC Central District of California Southern Division, Case No. 8:19 cv-00458-DOC-ADS. Trademark Damages, Expert Consulting, 2020

•   P8H, Inc., d/b/a Paddle8; United States Bankruptcy Court, Southern District of New York, Case No. 20-1089 (smb). Sales Advisor and Consultant to Chapter 11 Trustee for Intellectual Property and Related Intangible Asset Sale, 2020

•   Kevin Michael Brophy, Jr. v. Belcalis Almanzar aka Cardi B; KSR Group LLC, Washpoppin, Inc., et. al.; USDC Central District of California, Case Number: 8:17-cv-01885. Right of Publicity Damages, Expert Report, Deposition, 2020

•  Annette Navarro McCall and Navarro Photography, LLC v. Walmart Inc. and The Procter & Gamble Company; USDC for the Southern District of Ohio Western Division – Cincinnati, Case Number: 1:17-cv-00406-TSB. Copyright Damages for Photographs used on Product Packaging, Expert Report, Deposition, 2020

•  Atari Interactive, Inc. v. OoShirts, Inc., USDC for the Northern District of California San Francisco Division; Case No. 3:19-cv-00264-JST. Trademark Damages for apparel, Expert Report, 2020

•  Wiseau Studio, LLC and Tommy Wiseau d.b.a. Wiseau-Films and Richard Harper, Fernando Forero McGrath, Martin Racicot d.b.a. Rockhaven Pictures, Room Full of Spoons Inc. , Parktown Studios Inc., Richard Stewart Towns, Ontario Superior Court of Justice, Court File No. CV-17-577020. Copyright and Publicity Rights Damages related to a documentary film, Expert Report, Trial Testimony, 2020. Final ruling can be read HERE.

•   Phunware, Inc. vs. Uber Technologies, Inc. Superior Court of the State of California County of San Francisco; Case No. GGC-17-561546. Brand Valuation, Expert Consulting, 2020

•  Routes for Sale, LLC v. Spencer Patton and Route Consultant, Inc., In the Circuit Court of the Thirteenth Judicial Circuit in and for Hillsborough County, Florida; Cases No. 19-CA-007665. Defamation Damages, Expert Report, 2020

•  Jane Doe vs. Walgreen Co., 11th Judicial Circuit in and for Miami Dade County, Florida. Right of Publicity, Social Media Investigation, Expert Consulting, 2020

•  Nikki Giavasis; Taylor Giavasis and Josephine Robertson v. Star Returns, LLC, Superior Court of the State of California County of Los Angeles; Case No. BC628277. Social Media and Right of Publicity Damages, Expert Consulting, 2019

•   Adam Sandoval and Ashley Watson v. The Parking Spot Irving, LLC, ABM Aviation Incorporated, Derrick Eugene White and Judy Ann Sanders Miles, District Court of Dallas County, Texas, Cause No. DC-17-17314. Social Media and Right of Publicity Damages, Expert Consulting, 2019

•  Zeetogroup, LLC; Tibrio, LLC v. N icholas Fiorentino; Sabiha Tudesco; Internet Things, LLC; Simply Sweeps, LLC; Crediready, LLC; Two Minute Media Topics, LLC, United States District Court Southern District of California; Case No. 19CV0458. Website comparison and html investigation, Expert Report, 2019

•   Move Press, LLC v. Peloton Interactive, Inc. USDC Central District of California, Western Division, Case No. 2:18-cv-1686. Trademark Damages, Expert Consulting, 2019

•  Stockdale Investment Group, Inc. v. Stockdale Capital Partners LLC, et. al, Expert report and Deposition Testimony regarding Google Search Results; Case 4:18-cv-02949, 2019

•  Chad Marlow v. Business Financial Services, Inc. and Adquadrant, Inc., Superior Court of the State of California, County of Orange; Case No. 30-2017-00923885-CU-NP-CJC. Right of Publicity Damages, Expert Consulting, 2019

•   Merck & Co., Inc. and Merck Sharp & Dohme Corp. v. Merck KGAA, USDC District of New Jersey; Case No. 16-cv-00266. Google Ads Investigation, Expert Report, Deposition, 2019

•   Platinum Logistics WY, Inc. vs. Platinum Cargo Logistics, Inc. DBA Platinum Cargo; et al., USDC Southern District of California; Case No. 13-cv-1819. Trademark Damages, Expert Report, 2019

•   Thelonious Sphere Monk, Jr. as Administrator of and on behalf of the Estate of Thelonious Sphere Monk vs. North Coast Brewing Co., Inc.; USDC Northern District of California; Case No. 17-cv-05015. Trademark and Right of Publicity Damages, Expert Report, Deposition, 2018

•   GOLO, LLC v. Zoco Productions; Mehmet Oz, M.D.; and Keri Glassman; USDC for the Eastern District of Pennsylvania; Case No. 1:17-cv-08461-KBF. Unfair Competition and False Advertising, Expert Report, 2018

•   Big League Analysis, LLC vs. The Office of the Commissioner of Baseball, The United States Baseball Federation, Inc., and Noah Garden; Supreme Court of the State of New York County of New York; Case No. 152702/2017. Website, SEO Analysis, Internet Impressions, Visits and Damages, Expert Report, Mediation Testimony, 2018

•   Lauren Mountain v. Mehron, Inc.; Martin Melik; Michael Costello and Stephanie Costello, USDC Central District of California Western Division; Case No. 2:18-cv-00080-JAK-MRW.Copyright Damages, Expert Consulting, 2018

•   PS1, Inc., vs. TTL Automotive Enterprises, Inc., American Arbitration Association, Case No.: 01-17-0005-3284. Trade Dress Investigation, Expert report, 2018

•  Ghostbed, Inc.; and Werner Media Partners, LLC d/b/a/ Nature’s Sleep, LLC v. Casper Sleep, Inc.; Philip Krim; Red Antler, LLC; and ICS Inc.; Case No. 0:15-cv-62571. Google Ads, SEO Analysis, Internet Website Traffic Investigation, Expert Reports, Deposition, 2018

•  Leandro Sorice vs. Trendy Butler, Inc. and Ali Najafian; Superior Court for the State of California County of Los Angeles; Case No. BC635770. Copyright Damages, Expert report, 2018

•   Colonel David Randolph Scott v. Citizen Watch Company of America, Inc., Sterling Jewelers, Inc. dba Kay Jewelers; Case No.: 17-cv-00436-NC; USDC Northern District of California San Jose Division. Right of Publicity, Expert report, deposition, 2018

•   Jones County v. Beer Army, LLC, Dustin J. Canestorp, Beer Army Productions, LLC, Ribeyes Steakhouse of New Bern 2, LLC and Bad Boy Foods, LLC; The General Court of Justice Superior Court Division File No.: 15-CVS-1236. State of North Carolina, County of Craven. Trademark, Expert Report, 2017

•   Heron Development Corporation v. Vacation Tours, Inc. d/b/a Vacation Store Miami, Media Insight Group, Inc., d/b/a Media Insight, Rosanna M. Mendez, and George A. Alvarez; Case No. 1:16-cv-20683; USDC Southern District of Florida Miami Division. Domain Names, SEO, Trademark and Internet Website Traffic Investigation, Expert Report, 2017

•   Entrepreneur Media, Inc. v. Scott Smith; Domains by Proxy, LLC; GoDaddy.com, LLC and Karen Mix; Case No. CGC 13 530730. Domain Name, Expert Report, 2017

•  Jukin Media, Inc. v. QWorldstar, Inc. d/b/a Worldstar, Worldstar Hip Hop, Worldstar Candy; Case No. 2:16-cv-6800-JFW; USDC Central District of California. Copyright & Trademark Damages, Expert Report, 2017

•   Aardwolf Industries, LLC v. Abaco Machines USA, Inc. Ausavina Co. LTD, et. al.; Case No. 2:16-cv-01968-GW-JEM; Central District of California. Domain Name and SEO Analysis Investigation, Expert Report & Deposition, 2017

•  Winston Smith v. Chapter 4 Corp., “Supreme”; Blackrock Creative Management Company and DEAD KENNEDYS; USDC Central District of California, Case No. 2:16-cv-03910-GW-AS. Copyright Apportionment Damages, Expert Report & Deposition, 2017

•  Andre Khazraei vs. Christopher Brown, CBE Merchandising LLC, CBE Apparel LLC, Konfuzed LLC, Maxima Operating X LLC; USDC Central District of California, Case No. 2:16-cv-02341 SJO (JCx). Trademark, Licensing & Social Media Analysis, Expert Report & Mediation Testimony, 2017

•   IDX System Technology, Inc. vs. Timothy Arasheben dba Cinoflex; TM Camera Solutions, LLC; Superior Court of the State of California for the County of Los Angeles, Case No. BC610537. Defamation Damages, Expert Consulting, 2017

•  The Julia Child Foundation for Gastronomy and the Culinary Arts v. Airbnb, Inc., Superior Court of the State of California for the County of Santa Barbara, Case No. 16CV02626. Right of Publicity & SEO Analysis, Expert Report & Mediation Testimony, 2016

•   Pines International, Inc. v. Suja Life, LLC, USDC Southern District of California, Case No. 3:16-cv-00985-GPC-WVG. Trademark, Settlement Brief Testimony, 2016

•  Unicolors, Inc. v. Kohl’s Department Stores, Inc.; Fashion Life Inc.; Jes Apparel, L.L.C., USDC Central District of California, Case No. 2:16-cv-00393-RGK-SS. Copyright, Expert Report, 2016

•  Christopher Gordon v. Drape Creative, Inc.; Papyrus-Recycled Greetings, Inc., USDC Central District of California, Case No. CV 15-04905 JFW (PLAx). Trademark, Expert Report, 2016

•   Timed Out, Inc. vs. Crazy Horse, Inc., Superior Court of the State of California, County of San Francisco – Civic Center Courthouse, Case No. CGC-15-547904. Right of Publicity & SEO Analysis, Expert Report, 2016

•   Adobe Systems Incorporated v. A&S Electronics, Inc., dba Trustprice; Alan Z. Lin; et. al., USDC Northern District of California Oakland Courthouse, Case No. 4:15-cv-02288-SBA. Trademark & Copyright, Expert Report, 2016

•   Ronald Greenspan, D.D.S. v. Mary Polomares, Randolph F. Alexander, D.D.S., M.S. and Leslie Alexander, Superior Court of the State of California County of San Diego – Central Division, Case No. 37-2014-00029393-CU-DF-CTL. Defamation & SEO Analysis, Expert Report & Deposition, 2016

•   Nina Pham v. Texas Health Resources, Inc., District Court of Dallas County, Texas 68th Judicial District, Cause No. DC-15-02252. Right of Publicity & SEO Analysis, Expert Report & Deposition, 2016

•   Adobe Systems Incorporated v. David Far, aka Davit Far, doing business as AllMacDirect, USDC Central District of California, Case No. CV15-06192 AB AJW. Trademark & Copyright, Expert Report & Deposition, 2016

•  Mark Spitz v. New Vitality LLC, NAC Marketing Company, Superior Court of California County of Los Angeles, Case No. SC121977. Right of Publicity & SEO Analysis, Expert Consulting, 2016

•   Global Tobacco, LLC vs. R.K. Co., dba Cigar Cartel, USDC Central District of California Western Division, Case No. 2:15-CV-05227. Trade Dress, Expert Report, 2016

•   Ryoo Dental, Inc. v. Thomas D. Han DMD, dba Beach Dental Care, USDC Central District of California, Southern Division, Case No. 8:15-cv-00308-JLS-RNB. Copyright & SEO Analysis, Expert Report, 2016

•   Joel Zimmerman p/k/a “deadmau5” and Ronica Holdings Limited vs. Play Records, Inc., Ontario Superior Court of Justice, Court file No. CV-15-539129. Trademark and Copyright, Expert consulting, 2016

•  Reese Witherspoon v. Sears Holdings Management and Sears Brands LLC, et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Report, 2016

•  Reese Witherspoon v. LNT Acquisition LLC, et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Report, 2016

•   Pharrell Williams, et al. v. Bridgeport Music, Inc., et al., Case No. CV13-06004-JAK (AGRx), USDC, Central District of California, Western Division. Copyright & Social Media Analysis, Expert Report, Deposition and Trial Testimony 2015

•  Cynara Busch v. Jakov Dulcich and Sons, LLC, Sunlight International Sales, Inc. Case No. CIV 1404125, Superior Court of the State of California, County of Marin, Right of Publicity, Expert Consulting, 2015

•  Markwins Beauty Products, Inc. v. Krystal Ball Productions, Inc. and Fergie Duhamel, Arbitration, Pasadena, CA. Right of Publicity, Expert Report, 2015

•  Stone Creek, Inc. v. Omnia Italian Design, Inc., Case No. 2:13-cv-00688-NVW, USDC, District of Arizona. Trademark & SEO Analysis, Expert Report, Deposition and Trial Testimony 2015

•  Unicolors, Inc. v. Urban Outfitters, Inc., dba Free People; Century 21 Department Stores, LLC, Case No. CV14-1029 SJO (VBK) USDC, Central District of California, Copyright, Expert Report, Trial Testimony 2015

•   Matthew C. Morin v. Cindy Marabito, Case No. RG14747850, California Superior Court, Alameda County. Defamation, Expert Consulting, 2015

•  Richard Guthrie v. Hobby Lobby Stores, Inc., Case No. 1:15-cv-00195-WDQ, United States District Court, District of Maryland. Copyright, Expert Consulting, 2015

•  Scott Ehredt v. Medieval Knights, LLC, JAMS Arbitration No. 1220047549, Right of Publicity, Expert Report 2015

•  Radix Textile, Inc. v. Anthropologie, Inc., Case No. CV14-04272-BRO (Ex), USDC, Central District of California. Copyright, Expert Report 2015

•  Unicolors, Inc. v. Urban Outfitters, Inc., dba, Free People, Case No. 2:14-cv-03217-R-AGR, USDC, Central District of California, Copyright, Expert Report 2014

•   The Pond Guy, Inc. et al. v. Aquascape Designs, Inc., et al., Case No. 2:13-cv-13229-NGE-DRG, USDC, Eastern District of Michigan. Trademark & SEO Analysis Investigation, Expert Report, Deposition and Trial Testimony 2014

•  Reese Witherspoon v. Marketing Advantages International, Inc., et al., Case No. SC120883, Superior Court of the State of California, County of Los Angeles, West District. Right of Publicity & SEO Analysis, Expert Consulting 2014

•  Amini Innovation Corporation vs. McFerran Home Furnishings, Inc., Case No. CV13-06496-RSWL(SSx), USDC, Central District of California. Trade Dress and Copyright, Expert Report 2014

•   Bruce L. Lamb, dba Lamb Productions U-Tile It Videos v. Floor and Decor Outlets of America, Inc., Case No. 3:13-cv-00390-JAH-BLM, USDC, Southern District of California. Copyright, Expert Consulting 2014

•   One Beacon Insurance Company v. National Casualty Company, Case No. CV 06342-550-JC, USDC, Central District of California. Copyright, Expert Opinion 2014

•  Star Fabrics, Inc. vs. Joyce Leslie, Inc., N.Y. Invasion Inc., Myletex International, Inc., Case No. 13-CV-02771-CAS, USDC, Central District of California – Western Division. Copyright, Expert Report 2014

•  Jason Olive vs. General Nutrition Centers, Inc., Case No. BC482686, Superior Court for the State of California, County of Los Angeles. Right of Publicity, Expert Consulting 2014

•  Cengage Learning, Inc., et al. United States Bankruptcy Court Eastern District of New York. Copyright, Expert Opinion and Rebuttal Opinion regarding valuation of higher education textbook copyrights on behalf of the Second Lien Indenture Trustee in the Chapter 11 bankruptcy cases of Cengage Learning, Inc., et al. 2014

•  The Julia Child Foundation for Gastronomy and the Culinary Arts v. DGWB Advertising and Communications, United States District Court, Central District of California. Right of Publicity & SEO Analysis, Expert Report, Deposition, 2013

•   Rawlings Sporting Goods Company, Inc., v. Wilson Sporting Goods, 4:12-cv-01204-01204, United States District Court Eastern District of Missouri. Trademark, Expert Opinion 2013

•  United Fabrics International, Inc. vs. G -III Apparel Group, LTD; dba Wilsons Leather; Mcklein Company, LLC, United States District Court, Central District of California. Copyright, Expert Report 2013

•   Brady Industries, LLC v. Waxie’s Enterprises, Inc., 2:12-cv-00777-PMP-VCF, United States District Court, District of Nevada. Copyright & SEO Analysis, Expert Report & Deposition 2013

•  Rebel Media, No Good Entertainment v. Jay Vir, No Good Digital; CV12-04602-R-JC, United States District Court, Central District of California, Western Division. Trademark & YouTube SEO Analysis Investigation, Expert Opinion 2013

•  Marona Photography, Inc. v. Los Altos Boots, Wild West Boots. 12-CV-00163-WYD-MJW, United States District Court for the District of Colorado. Copyright, Expert Report 2012

•  Ricky D. Ross v. William Leonard Roberts, II; CV10-4528-PA (RZx), The United States District Court for the Central District of California, Western Division – Los Angeles. Right of Publicity, Rebuttal Opinion 2012

•  L.A. Printex Industries, Inc. v. Macy’s Retail Holdings, Inc., et al.; CV09-3978 DSF (AJWx), United States District Court, Central District of California. Copyright, Expert Report 2011

•   John Frederick Dryer, et al. v. National Football League; 0:09-cv-02182-PAM-AJB, United States District Court, District of Minnesota. Right of Publicity, Expert Opinion 2009


Mr. Bania’s publications and presentations include the following:



• “Can Trademark Infringement Be a Victimless Crime?” Table Topic for the International Trademark Association (INTA), 2021

•  Defamation Investigations: A Big Leap in Fighting Back” published in The Intellectual Property Strategist, 2021

•  Proving Online Defamation: No Longer a Black Box” published in Law.com: Legaltech News, 2021

•  “Using the Apportionment Framework to Value Brands in the Tech Sector” published in the National Association of Certified Valuators and Analysts (NACVA) The Value Examiner, 2021

•  “Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2021

•  “Profit Apportionment in Intellectual Property Infringement Damages Calculations” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2021

•  “Trademark and Brand Valuation” webinar for the Confederation of Indian Industry (CII), 2021

•  “What to Look for When Valuing a Cannabis Business” Cannabis Business Times, 2019

•  “Internet Tools for Intellectual Property Analysis” presented as a webinar for the Certified Patent Valuation Analyst certification, 2019

•  Nevium: Influencer Marketing Meets Intellectual Property” Forbes, 2019

•  Calculating the Value of Influencer Marketing and Impact of Infringement” Attorney at Law Magazine, 2019

•  Building Cannabis IP Includes Both Your Brand and Your Technology” Entrepreneur, 2019

•  Can Trademark Infringement Be a Victimless Crime? The Stone Creek v. Omnia Case” International Journal of Law and Public Administration, Redfame Publishing Inc., 2018

•  “Apportionment Models: Valuing the Contribution of Intangible Property and Assets in Disputes” A Special Series Webinar on New Economic Damages. Business Valuation Resources (BVR), 2018

•  “Using Internet Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018

•  “Profit Apportionment in Intellectual Property Infringement Damages Calculations published as a chapter in The Comprehensive Guide to Economic Damages book by Business Valuation Resources (BVR), 2018

•  The Florida Bar Business Law Section, 9th Annual Intellectual Property Symposium. Panel on the Blurred Lines trial – Speaking as the copyright damages and apportionment expert. St. Pete Beach, FL, April 2018

•  “Proving Infringement in Online Trademark Disputes” Luncheon Table Topic at the 140th Annual International Trademark Association (INTA) Meeting, Seattle, WA May 2018

•  “Building Brands and Maximizing Value” Workshop Session to be presented at the Licensing Executive Society (LES) 2017 Spring Meeting entitled Stronger Economies Through Licensing, Washington, DC, May 2017

•  “Blurred Lines – Music Industry Damage Calculations” Panel Session presented at SXSW, Austin, TX, March 2017

•  “Non-Traditional Marks and the Traditional Practice” Luncheon Table Topic for the International Trademark Association (INTA), San Diego, CA, February 2017

•  “Misuses of IP Over the Internet: Searching for Value.” Business Valuation Resources (BVR) Special Series Webinar: The Comprehensive Guide to Economic Damages, July 2016

•  “The Use of Analytic Tools for Valuation and Damages Calculations in Internet IP Infringement and Defamation Cases” published as a chapter in The Comprehensive Guide to Lost Profits and Other Commercial Damages book by Business Valuation Resources (BVR), 2016

•  “Brand Valuation and Techniques” presented at the Conference on Brand Valuation; University of New Hampshire School of Law and The Franklin Pierce Center for Intellectual Property. Concord, New Hampshire, April 2016

•  “Valuation and Damages Calculations in Cases Involving Internet IP Infringement and Defamation.” NACVA Webinar Series, April 2016

•  “Brand Due Diligence: Tools and Techniques for Supporting Successful Brand Driven Transactions” Luncheon Table Topic at the International Trademark Association (INTA) Annual Meeting, Orlando, FL, May 2016

•  “Employing Internet and Social Media Analytical Tools in Valuation and Damages Calculations” Featured Presenter at the NACVA and the CTI’s 2016 Annual Conference. San Diego, CA, June 2016

•  Apportioning Copyright Damages: The Case of Blurred Lines” published in the Journal of Intellectual Property Law & Practice, Vol. 10, No. 12, 2015

•  “Intellectual Property Valuation: Methodologies and Case Studies” presented at the American Society of Appraisers (ASA), San Diego Chapter meeting, San Diego, 2015

•  “Blurred Lines or Fuzzy Math: How Did They Come Up with $7.3 Million or was it $5.3 Million? – Damage Calculations in the Music Industry, New York State Bar – Entertainment Business Law Seminar in Association with CMJ Music Marathon, New York, 2015

•  “Valuation and Damages Calculations in Cases Involving Internet IP Infringement and Defamation” presented at the NACVA and the CTI’s Annual Conference, New Orleans, 2015

•  “Internet Analytic Tools for Brand Valuation, Damages and Defamation” Round Table presented at the International Trademark Association (INTA) Annual Meeting, San Diego, 2015

•  “How to Calculate Damages for Internet and Social Media Infringement” presented at the 36th Annual BAA/PMA Marketing Law Conference, Chicago, 2014

•  “Calculating Damages from Internet IP Infringement and Defamation” presented at the Internet Law Leadership Summit, Las Vegas, 2014

•  “Estimating and Managing the Economic Impact of Brand Disparagement” published in the World Trademark Review, 2014

•  “Copyright Valuation and Damages: Different Tools for Different Challenges” presented to The State Bar of California, Intellectual Property Law Section, 2013

•  “SFIA Legal Task Force Series: Intellectual Property Litigation & Valuation” presented to the Sports & Fitness Industry Association members, 2013

•  “Key Concepts in Intellectual Property Valuation” CLE presented to various law firms, 2012

•  “Intellectual Property Valuation,” CLE presented to various law firms, 2011

•  “Valuing Your Brand for Sale or Securitization”, presented to LIMA members, 2011

•  “Valuing the Intangible: Where to Start? The Full Family of Intellectual Property and Other Intangibles,” CLE presented to various law firms, 2010

•  “Valuation, Licensing, Damages and Expert Witnesses,” CLE presented to various law firms, 2009

•  “Brand Leverage and Valuation” presented to Wilmington Trust, 2008

•  “Deceptive Product Endorsement: Unauthorized Use of a Celebrity’s Name and Likeness,” published in Total Licensing Magazine, 2006