This is an excellent report. Thank you for the great work… we are in a strong position here!
DeForest McDuff, Ph.D., is an experienced consultant and expert witness in economics, business, damages, competition, and other areas. He provides economic analysis that is relied upon by clients, courts, and government agencies to support sound economic decisions. Dr. McDuff has been named as a nationally recognized economic expert by IAM and other groups. He founded Insight Economics in 2017.
Dr. McDuff provides economic consulting and testimony in many areas, including:
- Damages: lost profits, reasonable royalty, business impact, loss of value;
- Intellectual property: patents, trademarks, trade secrets, copyrights;
- Antitrust: market definition, restraints on competition, competitive impact;
- Competition: economic harm, unjust enrichment, unfair competition, false advertising;
- Economic analysis: irreparable harm, balance of hardships, class certification;
- Other areas: valuation, financial analysis, labor, employment, and more.
Dr. McDuff’s experience includes more than 175 expert reports, 100 depositions, and 30 trials and evidentiary hearings in courts across the country. His experience outside the courtroom includes regulatory analysis, fair market valuation, licensing, negotiations, product launches, and other topics. He regularly works in pharmaceuticals, medical devices, electronics, hardware, and software industries, among others.
Dr. McDuff is a teaching professor in the Department of Economics at the University of North Carolina at Chapel Hill. He earned a Ph.D. in Economics from Princeton University, where he received a National Science Foundation Graduate Research Fellowship for his academic research in financial economics and applied microeconomics, awarded to 25 graduate students in economics nationwide each year. Dr. McDuff has published in peer-reviewed academic journals and widely reviewed industry publications. He graduated summa cum laude with bachelor’s degrees in economics and mathematics from the University of Maryland.
Dr. McDuff is also the co-founder of Integrity Seminars, a company dedicated to teaching academic integrity to college students since 2006. The company offers the Academic Integrity Seminar, an online educational intervention administered to more than 100 colleges and universities nationwide to promote the importance of social trust and mutual obligation in academic, economic, and personal relationships. In 2024, Dr. McDuff and co-authors published “Driving Plato’s Chariot: Lessons on Student Ethical Development” based on lessons from the seminar.




