1Overview
Dr. DeForest McDuff was retained by a seller of cigarillos, which brought antitrust and breach of contract claims against its supplier. His team’s analysis was extensive and was relied upon at trial.
2The Challenge
Multiple legal theories, one jury, and a tangle of facts
The case involved multiple legal theories and complex facts, which Dr. McDuff distilled to persuasive economic evidence for the jury at trial.
3The Outcome
$9.06 million in contract damages, upheld on appeal
The jury, after hearing Dr. McDuff’s testimony, awarded TSI breach of contract damages of $9.06 million and antitrust damages of $14.8 million. The breach of contract award was upheld on appeal, while the antitrust judgment was reversed on the merits on both of plaintiff’s claims.
Case Experts
