Case Study
Price Discrimination, Competitive Harm, and Damages – Consumer Products
1Overview
Dr. DeForest McDuff was engaged in a California antitrust matter involving L.A. International Corp. and Prestige Consumer Healthcare, Inc., the maker of Clear Eyes. The matter focused on claims of preferential pricing and violation of antitrust statutes, with Dr. McDuff providing economic analysis that supported the jury’s findings for the plaintiffs.
2The Challenge
Did preferential pricing cause measurable economic harm?
Dr. McDuff and his team were asked to evaluate whether the defendants’ pricing practices resulted in economic harm to the plaintiffs and to quantify related damages. The analysis involved application of sophisticated economic models and trial testimony to explain Dr. McDuff’s opinions to the jury in a clear and understandable way.
3The Outcome
A favorable verdict, and a damages award that survived appeal
Dr. McDuff’s team supplied detailed damages assessments and Dr. McDuff presented these findings through his expert testimony, assisting the jury in understanding complex market effects and economic injury. The team’s work helped secure a favorable jury verdict under both federal and state law, underpinning the outcome with robust economic analysis. The damages award was affirmed on appeal.
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